d li'l things you do for me..n nobody else make me feel good.. d li'l things you do for me..making me smile n no one else could! that's why i like to sit next to you, n hear your mad stories, i know they're not true..n i like that we share a secret or two together....! :-)
This is the tagline of latest Vodafone ad , brainchild of Ogilvy & Mather India. Though the ad campaign’s main idea is just to tell customers abut Vodafone delights... but this ad has something which touched our hearts.. Which compelled me to break from the ILP series and write something about it..
The background music, lyrics and the whole picturization ...takes us into a different world.. It invokes an idea.. a series of thoughts about your dear ones.. to whom u r d special one or who are your special ones.. .I have always been a firm believer in the idea of tiny tiny things being the key to your happiness.. though not denying the fact that big things (about u always dreamt of n all) also bring their own share of happiness..
My main point is that in the quest of big things we should not forget the joy which comes in small packets.. because most of the times these joys are priceless..
Talking about a recent incident in my life.. I was looking for a table lamp for my room(to complement my dark blue wall :D) and have already searched in the lifestyle showrooms.. but couldn’t find any which caught my eye and also, fitted into my budget..In trade fair , I found something innovative..economically priced lamp from Kerala...and it took my heart away.. so whenever I see it..now..a smile finds its way to my lips.. Which I guess is d most important thing..
Sometimes little things like a small gift..specially handmade gifts...a caring loving gesture or just a genuine word of praise from somebody makes u happy.. Specially when it comes from the person who is special for u.. it can be a friend , spouse , parents or sibling..anyone who is close to your heart.. that gift/gesture from the loved one makes for a sweet memory in your life.. n I am sure everybody's life is full of such tiny miny sweet memories...
As kids, everybody loved such things..loved blowing bubbles.. staring at stars, moon..doing little creative things but as we grow up we forget all this..for every gift we receive/give we look at the price tag.. not fair!!! :-(
Going by this notion,handmade things.. like a simple card holds no value.. which is actually totally insane idea to be thought even... as for those things.. there is no price.. their value can be measured only in the love and affection which has gone into making of that..u don’t have to be a great artist for this..its d gesture and your affection which counts..
Even a special attention from a person close to u .. means a lot..u feel loved.. cared upon.. a happy feeling tingles in u ..whenever u think about it..
While talking to people close to us.. there is actually no reason behind an argument..u switch between topics as u feel like.. love telling about things..explaining tiny tiny details n above all, love listening to the ideas .. stories...incidents..of others...sharing a piece of life with them... These are the things which flashes in front of our eyes.. when we find ourselves lonely..
Crux of the matter is that if we only keep running behind our goals..ambitions..in the maddening race to achieve the best..what we are losing in between is the peace of mind..basic right to be happy.. n losing out the opportunity to actually see the beauty of life in those not-so-important tiny things...
If u haven’t tried… just try it once to see your life from this perspective..I am sure you will love it.. :-)